LaShondra Scott is a visionary leader on a mission to change the conditions, mindsets and attitudes of community residents through transformative and mission-driven films, television shows and new media.

LaShondra, a production executive for over 15 years, has produced and directed television programing, documentaries, video and radio content that has been broadcasted on a variety of outlets including, MPTV, radio 1290 WMCS and cable outlets. Scott, President and CEO of Neo Soul Productions also creates inspiring videos for business, organizations and non-profits.

LaShondra’s keen interest in her community and an intense desire to change the conditions so many of her fellow citizens experience, help her focus her eye on films that make a difference. With God’s guidance, she seeks to completely transform the mindsets and attitudes of individuals as wells as provide a sense of direction and purpose for all who share her vision.

“Always live life with a purpose” is Lashondra’s motto. She strives to make at least one person smile everyday because, as she says, “You never know what that person is going through, and making them smile could change their mood and make life just a little better.”

At an early age, Lashondra saw her life through the lens of a camera. She was 16 when she decided that television/video production would be her vocation. With that in mind, she attended Milwaukee Area Technical College (MATC) and earned an Associate’s Degree in Television/Video Production. She then earned a Bachelor’s of Arts Degree in Business Administration from Cardinal Stritch University in Glendale, WI.

She is on the programming committee of the Milwaukee Film Makers Alliance and is part of the Human Trafficking Taskforce of Milwaukee and Sojourner’s Family Peace Center’s human trafficking task force.