ABOUT US
OUR VISION
To provide every individual access to information and resources needed to live a desired lifestyle and become a catalyst for change in their community.
OUR MISSION
To train, educate & inform the community through media, social awareness campaigns and outreach events.
WHAT WE DO
The 411 Live is a registered 501(c)(3) nonprofit organization committed to uplifting underrepresented individuals and communities through powerful, inclusive multimedia content. We create platforms that amplify positive voices and images, fostering collaboration, cultural representation, and equity in media.
Our work bridges the gap between diverse communities and vital resources, connecting people to businesses, services, and one another. We place a special focus on engaging youth as catalysts for change, empowering them to participate in storytelling, media production, advocacy, and community service.
We design and produce projects and campaigns that address critical areas such as social justice, education, health, career development, safety, family, and community well-being. Every initiative is rooted in the belief that storytelling can inspire hope, foster unity, encourage loving across differences, raise awareness, and spark real, lasting transformation.
INTENDED IMPACT
The 411 Live delivers transformative ideas and accessible resources through a dynamic range of multimedia platforms that includes music, film, radio, print, social media, and digital content. Our goal is to shift perspectives, spark critical thought, and offer practical solutions to real-life challenges faced by our communities.
We intentionally reach culturally open-minded individuals who are ready to engage with pressing social issues and be part of the solution. By telling authentic, relatable stories and addressing root causes, not just symptoms, we move beyond traditional awareness efforts. Our content is action-oriented: we connect audiences with organizations, leaders, businesses, and tools that promote equity, healing, and growth right in their own neighborhoods.
Through bold storytelling and innovative outreach, The 411 Live serves as a catalyst for positive change, empowering individuals, strengthening communities, and building a more inclusive and informed society.
MEET THE FOUNDER / EXECUTIVE DIRECTOR
LaShondra Scott is a visionary leader on a mission to change the conditions, mindsets and attitudes of community residents through transformative and mission-driven films, television shows and new media. At an early age, Lashondra saw her life through the lens of a camera. She was 16 when she decided that television/video production would be her vocation. With that in mind, she attended Milwaukee Area Technical College (MATC) and earned an Associate’s Degree in Television/Video Production. She then earned a Bachelor’s of Arts Degree in Business Administration from Cardinal Stritch University in Glendale, WI.
“Always live life with a purpose” is Lashondra’s motto. She strives to make at least one person smile everyday because, as she says, “You never know what that person is going through, and making them smile could change their mood and make life just a little better.”
LaShondra’s keen interest in her community and an intense desire to change the conditions so many of her fellow citizens experience, help her focus her eye on films that make a difference. With God’s guidance, she seeks to completely transform the mindsets and attitudes of individuals as wells as provide a sense of direction and purpose for all who share her vision.
As a woman, Lashondra recognizes the unique position she holds in a male-dominated industry and understands that she must work harder to be successful. She knows that she is capable of producing effective products that evoke more feelings, draw more attention and is more mission-driven.
LaShondra, a production executive for over 15 years, has produced and directed television programing, documentaries, video and radio content that has been broadcasted on a variety of outlets including, MPTV, radio 1290 WMCS and cable outlets. Scott, President and CEO of Neo Soul Productions also creates inspiring videos for business, organizations and non-profits. She is on the executive and diversity committee of the Milwaukee Film Makers Alliance and is part of the Human Trafficking Taskforce of Milwaukee and Sojourner’s Family Peace Center’s human trafficking task force.
