Privacy Policy

The following discloses our information gathering and dissemination practices for The 411 Live web properties including the411live.org.

The Information We Collect
When you browse our web site, you do so anonymously. You may have the ability to enter contests, vote in polls or otherwise express an opinion, or participate in one of our online forums or communities. In connection with such activities, we may request that you voluntarily supply us with personally identifiable information. The types of personally identifiable information that MAY be collected at these pages include: name, address, zip code, e-mail address, telephone number, gender, birth date and information about your interests in and use of various programs and services. In addition, we offer the ability to integrate with third party social media sites, in which case you may have an opportunity to voluntarily provide additional identifiable information (e.g. your third party social network profile name).

At certain parts of some of the site, only persons who provide us with the requested personally identifiable information will be able to participate in programs and services or otherwise participate in the site’s activities and offerings. We also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Firefox or Internet Explorer), the type of operating system you are using, (e.g., Windows XP or Mac OS), the domain name of your Internet service provider (e.g., America Online or Comcast) and the search engine from which you were directed (e.g., Google or Yahoo).

How We Use the Information
If you provide us with your e-mail address, or have done so in the past, we may send you e-mail offers, surveys, newsletters or other types of contacts. These are based on information you provided in your membership application, registration forms, in surveys, as well as information available from external sources, such as census bureau data. If you have signed up to receive our e-mails and prefer not to receive marketing information from this site, follow the “unsubscribe” instructions provided on any marketing e-mail you receive from this site.

We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, to fulfill a request by you for an online newsletter, or to contact you about your account with us. We also use information generally to compile statistical and user profile data and to keep in contact with users and provide them with a better interactive experience. We may use your information specifically for the following purposes: to provide easy access every time you return to the site without requiring re-entry of registration information; to keep you informed about events in which you may have interest; to contact you as part of a promotion; to allow you to make a posting on the site; to administer individual accounts; to provide customer support; to meet legal requirements; to provide Internet security; and/or to analyze the collected information for internal use. Since we integrate with social media sites (e.g. Facebook), your profile picture and profile name may be displayed on our website (as well as widgets on affiliated websites).

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.

We may work with certain other third parties who may perform functions on our behalf, such as sending e-mail, managing data, or providing customer service. They have access to your personal information only to the extent necessary to perform their functions and may not use it for any other purpose. Rarely, these business partners and other third parties may from time to time wish to extend special offers to you on their own behalf. We may use your personal information to assist our business partners in offering you these products, services and information, either directly or as an intermediary.

Finally, we may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law.

Cookies & Web Beacons
To enhance your experience with our sites, a few of our pages use “cookies.” Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. Once you choose to furnish the site with personally identifiable information, however, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on our sites. We also may use cookies to offer you products, programs or services. “Web beacons” or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons on our sites from time to time for this and other purposes.

Collection of Information by Third-Party Sites, Ad Servers, and Sponsors
Our web site may contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy policies as we have no control over information that is submitted to, or collected by, these third parties.

Our site may use a third party to present or serve the advertisements that you may see on our web sites. These third party ad servers may use cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our privacy policy.

Note for Parents
The 411 Live does not knowingly solicit data from children, and we will not knowingly market to children. We adhere to the Children’s Online Privacy Protection Act (“COPPA”). Our website is a general audience website that is not directed to children generally, including children under the age of 13. It is our policy to discard any information which is obtained from any child who is under the age of 13.

How to Contact Us
For instructions on how you can access the personally identifiable information that this MRA site has collected about you online, how to correct factual errors in such information, or if you have any questions or concerns about this Privacy Policy or its implementation you may contact us at info@the411live.org.

Updates & Effective Date
From time to time, we may update this Privacy Policy. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it.

Updated April 2013

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