LaShondra Scott, President/Executive Director
(Executive Producer, Video Editor, Director)

LSLashondra was raised by her mother in Milwaukee, but her roots are southern, influenced by an extended family in Arkansas. At an early age, Lashondra saw her life through the lens of a camera. She was 16 when she decided that television/video production would be her vocation. She went to Milwaukee Area Technical College (MATC) and earned an Associate’s Degree in Television/Video Production; she then received a Bachelor’s of Arts degree in Business Administration from Cardinal Stritch University in Glendale, WI.

Lashondra’s keen interest in her community and an intense desire to change the conditions so many of her fellow citizens are living in help her focus her eye on films that make a difference. With God’s guidance, Lashondra seeks to create a completely new mindset and attitude in individuals and provide a sense of direction and purpose for all who share her vision.

As a woman, Lashondra recognizes the unique position she holds in a male-dominated industry, understanding that she must work harder to be successful. She knows that she is capable of producing effective products that may possess more feeling, draw more attention and is more mission driven. Many of Neo Soul Productions’ clients are non-profit organizations. Because of the unselfish service that non-profits provide the community, Lashondra takes a personal interest in those projects. She gets to witness the great work of her clients, and with her camera, she is able to bring out the heart of that organization.

“Always live life with a purpose” is Lashondra’s motto. She strives to make at least one person smile everyday because, as she says, “You never know what that person is going through, and making them smile could change their mood and make life just a little better.”

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